The Benefits of Voice of Customer

Integration

Our platform unifies reviews from Google, Tripadvisor, and Trustpilot with in-store feedback collected via QR codes, eliminating information silos and offering a holistic view of the customer experience across every touchpoint.

Insight

Advanced natural language processing algorithms analyze sentiment and identify recurring patterns in feedback, transforming unstructured data into actionable intelligence for strategic decisions based on empirical evidence.

Segmentation

Go beyond traditional demographic analysis through psychographic categorization of feedback, identifying behavioral clusters that reveal real purchasing motivations and the emotional drivers of customer satisfaction.

Benchmarking

Monitor your brand’s positioning relative to competitors in real time through comparative metrics that highlight gaps and opportunities within your industry’s competitive landscape.

Optimization

Precisely identify priority areas for improvement through gap analysis between expectations and perceptions, enabling targeted interventions that maximize the ROI of customer experience investments.

Platform

Our integrated Voice of Customer platform represents a complete intelligence ecosystem that synchronizes three critical dimensions: customer opinions collected via online reviews and in-store QR codes, feedback from sales staff who experience the daily reality on the ground, and market intelligence data that contextualizes performance within the competitive landscape.

This information triangulation allows for the identification of perceptual gaps, hidden opportunities, and emerging trends, transforming every signal into actionable insight to optimize the customer experience and maximize business performance.

Voice of Customer | Piattaforma

Features

Our platform offers a comprehensive ecosystem for analyzing and understanding the customer experience, integrating multiple feedback sources into a single powerful and intuitive solution.

Thanks to advanced artificial intelligence, we automatically analyze reviews from Google, Tripadvisor, and Trustpilot, identifying recurring patterns, emerging themes, and hidden sentiments that would escape manual analysis.

Reviews can also be analyzed for points of sale that are not formally within the company perimeter.

All reviews are translated into the chosen language for ethnomarketing analysis and to enable your staff to respond.

The QR code system allows for the collection of feedback directly at physical touchpoints, creating a continuous flow of real-time opinions that enriches your understanding of the customer experience; by asking happy customers to leave a review, it also improves the format’s appeal.

The exclusive integration of Voice of Store allows your staff to contribute observations and suggestions, offering an internal perspective that joins external perceptions for a 360-degree view.

Customizable dashboards transform raw data into actionable insights, with automated reporting that highlights priority areas for intervention to maximize business impact and return on investment.

Voice of Customer | Funzionalità

Some clients who have chosen us

Voice of Customer: The ideal partner to achieve your goals

We are ready to transform the way your company listens to, understands, and responds to customer feedback. Contact us to discover how Performance Indexing can elevate your customer experience to new levels of excellence.

Contact Voice of Customer