In-Store Feedback via QR Code

Our QR code system transforms every physical touchpoint into a listening opportunity, enabling the collection of immediate and contextual feedback directly at the point of experience.

Customized Generation

The platform allows for the creation of unique QR codes for specific touchpoints within the store. Each code can be customized in its graphic appearance to integrate with the brand’s visual identity and strategically positioned in various critical areas of the customer experience: checkouts, fitting rooms, waiting areas, post-purchase, or any moment of the customer journey.

Contextual Micro-Surveys

Unlike traditional satisfaction questionnaires, the system offers dynamic micro-surveys optimized for mobile devices, with questions targeted to the specific context of the touchpoint. This approach ensures significantly higher completion rates and more relevant feedback, reducing customer effort and increasing the quantity and quality of data collected.

Feedback in-store tramite QR Code | Voice of Customer
Feedback in-store tramite QR Code con Voice of Customer

Integrated NPS Analysis

The system natively incorporates the Net Promoter Score methodology, allowing for the instantaneous segmentation of customers into Promoters, Passives, and Detractors. Granular analysis identifies the drivers that most influence the NPS score, enabling targeted interventions to increase the number of promoters and reduce the number of detractors.

Promoter Conversion

An intelligent engagement algorithm automatically identifies highly satisfied customers (promoters) and invites them, through an optimized path, to share their positive experience on major online review platforms. This virtuous mechanism amplifies the visibility of positive experiences, boosting brand reputation and improving the company’s digital positioning.

Real-Time Analytics

Feedback collected via QR code is immediately integrated into the central dashboard, allowing for real-time analysis and constant performance monitoring. Configurable notifications instantly alert management in the event of critical feedback, allowing for timely interventions to recover any negative experiences.

Customer Journey Mapping

The strategic distribution of QR codes at different moments of the customer experience allows for precise mapping of the entire customer journey, identifying moments of truth and friction points that could compromise overall satisfaction.

Intelligent Incentivization

The system can integrate incentivization mechanisms to increase the participation rate, such as immediate discounts, entry into contests, or loyalty point accumulation, actively stimulating customer involvement in the continuous experience improvement process.